Despite Australia’s large and mature milk market, we have achieved significant success here. In fact, a2 Milk™ is the leading premium fresh milk brand in Australian supermarkets, with a grocery value market share of approximately 9% (as at December 2015), and consistent revenue CAGR from 2007 – 2015 of over 40%.
Australian consumers also demonstrate great product loyalty – due largely to the unique and premium features of our products being shared by word of mouth, and acknowledged by health care professionals.
We have long-standing commercial relationships with many farmers, large and small, and also a growing number of independent dairy processors throughout Australia.
More recently we are experiencing continued success through the launch of the a2 PLATINUM® infant formula range and new dairy products of cream, whole milk powder and ice cream.
The a2 Milk Company™ in the UK is focused on providing a positive, premium brand to the (approximately) one in five British consumers who have issues digesting regular milk, yet are not medically diagnosed as lactose intolerant.
Business momentum and consumer engagement is building. We are successfully attracting a very premium British shopper with high levels of loyalty.
Strong commercial relationships have been established with many local British farmers, and we continue to work closely with Müller Wiseman Dairies, our local milk processing partners in the UK.
We are now found in 4 out of 5 of the top retailers and have extended the range to include long life milk.
We have recently launched the a2 Milk™ brand into the United States of America, where our strong intellectual property rights, know-how and consumer research suggests we will be very successful.
The initial launch is into the Californa region where distribution is building and marketing and selling programs have commenced.
Read more about the launch into the US market.
The a2 Milk Company™ exports a2 PLATINUM® infant formula to China from New Zealand.
We have built strong and close commercial partnerships with our manufacturing partner, infant formula expert Synlait Milk, as well as our growing distributor network.
Our ANZ label product is in high demand and selling through cross-border e-commerce channels like Tmall Global and JD Worldwide amongst a number of other strategic e-commerce partners. Our Chinese label infant formula range (also manufactured in New Zealand) is ranged in over a thousand mother-baby stores in more than 50 cities.
Our premium infant formula range has gained a loyal following amongst many Chinese mothers and local health care professionals.
We began exporting a2 Milk™ branded fresh milk into China in 2014 selling in selective high-end supermarkets and on JD.com with pleasing initial results.