Despite Australia’s large and mature milk market, we have achieved significant success here. In fact, a2 Milk™ is the leading premium fresh milk brand in Australian supermarkets, with a grocery value market share of approximately 9.3%*.
a2 Platinum® continues to be the fastest growing infant formula brand for the latest year with market share growing to ~25% for latest quarter**.
Australian consumers also demonstrate great product loyalty – due largely to the unique and premium features of our products being shared by word of mouth, and acknowledged by health care professionals.
We have long-standing commercial relationships with many farmers, large and small, and also a growing number of independent dairy processors throughout Australia.
*Aztec Australian weighted grocery (Woolworths, Coles, Independents) dairy milk value share for 52 weeks ending 01/01/17
** Aztec Australian grocery/supermarket infant formula value share for 52 weeks and 13 weeks ending 01/01/17
The a2 Milk Company™ exports a2 Platinum® infant formula to China from New Zealand.
We have built strong and close commercial partnerships with our manufacturing partner, infant formula expert Synlait Milk, as well as our growing distributor network.
Our ANZ label product is in high demand and selling through cross-border e-commerce channels like Tmall Global and JD Worldwide amongst a number of other strategic e-commerce partners. Our Chinese label infant formula range (also manufactured in New Zealand), is ranged ~1,500 mother-baby stores in more than 50 cities.
Our premium infant formula range has gained a loyal following amongst many Chinese mothers and local health care professionals.
We began exporting a2 Milk™ branded fresh milk into China in 2014.
We have launched the a2 Milk™ brand into the United States of America, where our strong intellectual property rights, know-how and consumer research suggests we will be very successful.
The initial launch is into the California, Pacific Northwest and Colorado regions where retail distribution has expanded to approximately 1,800 stores.
Recent extension into the South East through Publix, with ~1,100 stores has significantly increased overall distribution of the US retail market.
A new chocolate flavoured milk product has also been recently launched.
The a2 Milk Company™ in the UK is focused on providing a positive, premium brand to the (approximately) one in five British consumers who have issues digesting regular milk, yet are not medically diagnosed as lactose intolerant.
Business momentum and consumer engagement is building. We are successfully attracting a very premium British shopper with high levels of loyalty.
Strong commercial relationships have been established with many local British farmers, and we continue to work closely with Müller Wiseman Dairies, our local milk processing partners in the UK.
We are now found in 4 out of 5 of the top retailers and have extended the range to include long life milk.