a2 Milk™ branded fresh milk is now available in select stores in New Zealand, as part of a launch campaign that will roll out to a broader distribution footprint over the coming months.
The launch follows the comprehensive strategic relationship between The a2 Milk Company and Fonterra Co-operative Group Limited announced in February 2018.
The initial scope of the relationship includes an exclusive licence from The a2 Milk Company to Fonterra for the production, distribution, sale and marketing of the now launched a2 Milk™ branded fresh milk in New Zealand.
Jayne Hrdlicka, Managing Director and CEO of The a2 Milk Company said:
“The launch of the a2 Milk™ brand into the New Zealand fresh milk market is an exciting development for New Zealand consumers, our company and our shareholders. New Zealand is where the company was founded and the home of the early scientific developments of the A1 protein free proposition, so we are all thrilled that New Zealanders can finally enjoy the benefits of our a2 Milk™ fresh milk.”
“We see this as the first meaningful in-market joint activity between Fonterra and The a2 Milk Company as we continue to develop further aspects of our comprehensive strategic relationship.”
The a2 Milk™ product range includes Blue and Lite milk in both 2-litre and 1-litre light-proof bottles and is endorsed by the popular Anchor™ brand of fresh milk.
The launch will be backed by a new advertising campaign timed for coming months.
Sky News interviewed Jayne Hrdlicka, MD and CEO of The a2 Milk Company about the NZ launch. View the interview here.
NZ Herald reports on the launch. Read the report here.
Jayne Hrdlicka, Managing Director and CEO of The a2 Milk Company and Grant Watson, Acting Sales Director Fonterra New Zealand, celebrate the launch of a2 Milk™ by Anchor™ in New Zealand.