The a2 Milk Company notes an announcement from China’s State Administration of Market Regulation (“SAMR”) and other ministries and bureaus late yesterday outlining measures to ensure successful implementation of the e-commerce legislation which became effective from April 2019.
The legislation and yesterday’s announcement relates to all goods and services transacted via e-commerce platforms.
The announcement references an intention to increase the focus on supervision and enforcement of the e-commerce legislation and in the process, standardise e-commerce business practices, enhance the integrity of the digital market trading environment (including advertising and marketing), and maintain a good e-commerce market order.
The announcement also references an intention to ensure that no counterfeit product is being transacted via all e-commerce platforms, including social e-commerce and cross-border e-commerce channels.
We welcome measures that protect the rights and safety of consumers and the overall integrity of e-commerce channels and will continue to work closely with our partners through this process.
Managing Director & CEO
The a2 Milk Company Limited
For further information, please contact:
Head of Investor Relations
T +61 2 9697 7013 l M +61 412 944 577