The Company notes the announcement from the Chinese Government late on 21 November 2018 confirming the State Council’s decision to continue and further improve the current cross border e-commerce (CBEC) policy and its scope.
The new policy supplements the new e-commerce law passed on 31 August 2018 and will also apply from 1 January 2019.
The information provided in this policy is broadly consistent with how CBEC has been operating up until 2018, and confirms:
The Company welcomes the new e-commerce law and policy and the Chinese Government’s continued support of CBEC.
The Company will continue to proactively monitor and work closely with its partners to respond to China’s evolving regulatory requirements.
The Company’s business operates a flexible multi-channel multi-product strategy to best position the brand for growth.
A PDF of this announcement can be found here.