Chief Executive Asia Pacific
Peter joined the Group in 2008 and in 2010 took on the role of Chief Executive of the Australia and New Zealand region. From 1 July 2017, Peter was appointed Chief Executive of the Asia Pacific region. During his time with the company, Peter has led the successful relaunch of branded a2 Milk™ in the Australian market from 2007 with the JV entity, and has been instrumental in launching and establishing the a2 Platinum® infant formula brand in Australia and more recently China. Peter has over 28 years’ experience working in the FMCG industry, as evidenced by his previous senior marketing and sales roles for Gillette and Colgate Palmolive in Australia and Asia, as well as his involvement with Freedom Foods Group Limited as General Manager. Peter is responsible for our operations across Australia, New Zealand, Greater China and other Asia.