April 23, 2016
New Australian campaign for a2 Platinum® Toddler Milk
The a2 Milk Company is experiencing substantial growth in sales of a2 Platinum® infant formula across Australia and New Zealand (ANZ) and China.
For the first half period to 31 December 2015, revenue from infant formula in ANZ and China grew to NZ$73.9 million, representing an increase of 340% on the pcp and accounted for 53% of total Group turnover and compares with previously advised sales for the four months to 31 October 2015 of $38.0 million.
On Sunday April 24, 2016 a new advertising campaign for a2 Platinum® Toddler Milk has launched across the Australian market across TV, outdoor and digital media.
The new campaign builds upon the “Believe in better” idea which was first launched late last year for a2 Milk™.
Watch the TV commercial…
