Chief Marketing Officer
EMBA (Executive Master of Business Administration), Guanghua Management Institute of Peking University, China
Helena joined the Company in February 2026.
In the Chief Marketing Officer role with a2MC, Helena is responsible for leading the strategic and creative direction of the a2™ brand, developing integrated marketing programmes, leading consumer insights, science and the innovation process to drive brand health, market share and growth.
Helena has both CMO and general management experience with leading global nutrition and FMCG companies across China and Australia. In her most recent role as General Manager, VMS at Haleon, she spent the past 5 years based in Shanghai leading the vitamins, minerals and supplements (VMS) category. Previously CMO for FrieslandCampina in China and then Managing Director - Hong Kong, China, Helena also spent 14 years at Kimberly-Clark in China and Australia including eight years leading the Baby and Child Care business.
