Chief Executive - Greater China
Bachelor of Arts in Business Admin, English (Heilongjiang University)
Master, EMBA (China Europe International Business School)
Xiao Li joined the Group in April 2019.
Xiao Li is responsible for maximising the significant opportunities that the Greater China market presents for the Company, delivering against our strategy and putting the right capabilities in place to deliver to these future growth opportunities.
Xiao Li has substantial experience building successful businesses in China across a diverse range of multinational and local fast growth consumer driven companies including Mars, Unilever, Nike, Burger King China (CEO) and in his previous position as President of Wanda Kids Group and SVP of Wanda Group.