Executive General Manager – International
Master (Business Administration) - Kellogg School of Management, Northwestern University
Yohan Senaratne joined the Company in July 2021. Yohan is responsible for leading the Company’s cross-border export business, primarily focused on English label IMF products manufactured in New Zealand and sold into China, including liquid milk and other nutritional products. Yohan is responsible for managing English label IMF products sold through all channels, principally via the daigou/reseller and cross-border eCommerce (CBEC) channels. The International team is also be responsible for developing the Company’s business in emerging markets.
Yohan brings capability in strategy, marketing, sales and eCommerce, and experience in IMF and adjacent categories in China.
Yohan joined The a2 Milk Company from his most recent role as Sales and Marketing Director at Bellamy’s Organic. He played an instrumental role in the transformation and relaunch of the IMF and baby food brand across China, Australia and South-East Asia. Yohan has also held multiple positions at Mondelez International, including Head of eCommerce for Australia, New Zealand and Japan. Prior to this, Yohan worked at ANZ Bank, focusing on retail banking digital transformation and strategy consultancy LEK.