Edith Bailey

Chief Marketing Officer

Bachelor of Business, Marketing & Management – University of Technology Sydney.

Edith joined the Company in December 2021.

In the Chief Marketing Officer role with a2MC, Edith is responsible for managing the strategic and creative direction of the a2™ brand, developing integrated marketing programmes and leading consumer insights and product innovation.

Edith was previously  Consumer Marketing Director, ANZ, with Danone Nutricia’s Specialised Nutrition division, having spent the past 14 years with the organisation in several senior marketing, channel and category development positions. Edith has significant experience in the infant nutrition category across China, New Zealand, Australia and South East Asia.

Before her time at Danone, Edith held senior marketing roles with Pepsico, Campbell Arnotts and S.C. Johnson & Son. 

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a2 Milk™ is a brand of A1 protein-free milk from The a2 Milk Company Limited

*A1 and A2 proteins refer to A1 and A2 beta-casein protein types